For businesses in Las Vegas, branding matters. Your trademark identifies your business, distinguishes your goods or services from competitors, and helps consumers recognize your brand in a crowded marketplace. Protecting your brand with a federal trademark is a smart move to safeguard your identity and ensure long-term success. Strong trademarks create commercial value. Weak or conflicting trademarks create legal headaches. … Read More
Cannabis IP Update: DOJ Reschedules Cannabis to Schedule III
On December 18, 2025, President Trump ordered that cannabis will be rescheduled from Schedule I to Schedule III under the Controlled Substances Act. Today, the federal government has finally taken action on cannabis rescheduling. After months of delay, the United States Department of Justice has moved certain state-licensed medical cannabis products out of Schedule I and into Schedule III. This … Read More
Choosing a Brand Name: Why Strong Trademarks Are Created, Not Described
Many inventors and entrepreneurs approach branding with the same mindset they bring to product design. They want clarity. They want a name that immediately explains what the product or service does. From a bottom-line perspective, that instinct makes sense. From a trademark perspective, it often creates problems. Trademark law does not protect description. It protects distinctiveness. That disconnect explains why … Read More
Cannabis Rescheduled to Schedule III: What This Means for Federal IP Protection
Today’s executive order that cannabis will be rescheduled from Schedule I to Schedule III under the Controlled Substances Act marks a significant shift in federal drug policy. The change does not amount amount to an act of Congress. Nor does this amount to full federal legalization. However, it reflects a formal recognition that cannabis has accepted medical use under federal … Read More
Top 10 Reasons To Protect Your Brand With A Federal Trademark
Your brand is more than just a name or logo—it’s the heart of your business, representing your reputation, values, and goodwill. Protecting your brand with a federal trademark is a smart move to safeguard your identity and ensure long-term success. Here are what I believe to be the top 10 reasons why securing a federal trademark is a must for … Read More
Trademark Law: Strong vs. Weak Trademarks
Choosing the right brand name is one of the most important steps in building a business. Not every name is equally protectable under federal trademark law. How strong or how weak your trademark is determines how easily you can register it with the United States Patent and Trademark Office (USPTO) and how broadly you can enforce it against competitors. In … Read More